Mustela163KV

Employee Engagement Program

A strategic tool to involve professionals in the Pharmacy channel, via Web and App.

ONGAGEMENT is an engagement consulting company that operates professional & consumers engagement programs with an integrated approach of strategy, technology and operational management.

Pharmacists receive points by engaging with Mustela to exchange for prizes.

Benefits

Sell-Out recommendation

The professional captures a photo of the invoice in the sales process and submits it to earn points. The more you sell, the more points you earn.

+ Display at the point of sale

Create challenges where professionals are rewarded for submitting photos of their products on the showcase. Promote competition with photo galleries.

+ Training and questionnaires

Launch trainings with the click of a button. Find out the professionals' level of knowledge in real time.

+ Ecological and simplified

Simplify processes. All sell-out campaigns can be carried out in digital format.

Gamification in the DNA

Boost results using gamification techniques: levels; medals; ranking; missions and games.

City skyline

Foto: John Doe

Button

Notas de aniversário

Foto: John Doe

Revista de moda

Foto: John Doe

Linhas embaçadas

Foto: John Doe

What the clients are saying

"The solution that responds to the challenge of interacting with our customer in an increasingly demanding context, with creativity, adaptability and permanent support."

José Cardoso

Business Unit Manager no Grupo Alter (Nutribén)

"Proactively always looking for new solutions to innovate and create value for the customer, optimizing the technology performance to the maximum."

Joana Ferreira Pinto

Digital Marketing Manager no grupo NAOS (Bioderma - Esthederm - Etat Pur)

"A highly effective partner that ensures the necessary involvement with pharmacy teams, in a joint development perspective"

José Pós-de-Mina

Diretor de Marketing e Vendas na Peroxfarma

Dashboard

CRM Statistics Automated Communication

Get a unified view of the user profile, with real-time statistics and benefit from automated communication via email, SMS, push and popup. Dashboard for integral management of the loyalty program (contents; prizes; engagement dynamics).

What is the investment value?

The collaboration proposal assumes the value of 1.650€/month (by project/by country) or €1,250/month + VAT (if more than 3 countries join this proposal for 2023). Annual billing.
What is the budget for prizes?

Each program has its particularities and it is difficult to generalize. However, it is necessary to understand that when awarding points, points represent money (cost of prizes).
What is possible to set up?
The basic structure of the website/app adapts to the brand's graphic identity. Despite being a fixed structure, with the advantage of having a user experience validated by thousands of users daily, it allows enormous flexibility in terms of customization of:
- colors
- images
- dynamics
- contents
Here you can see all the possible customisations and their respective dimensions.
Which engagement dynamics are available?

We have more than 20 types of engagement dynamics that can be consulted here.
How long does it take for initial set up and what materials to send?
From the moment the ONGAGEMENT team receives the necessary information, it is able to implement the program within 72 hours.

Required info:
- What are the extra questions in the register (ex: title; Pharmacy ID)
- How do you want access to be made (platform open to registration or limited by invitation)
- Guest point of sale panel
- Definition of initial dynamics
- Sender authorisation for sending communications
Which integrations are possible?

The ONGAGEMENT API is integrated with Zapier to allow automatic synchronisation of information between web apps or to send data to CRM (Salesforce; Microsoft Dynamics; Sugar and others). Additionally, the API supports webhooks and we can implement customisations. Documentation pending request.
How does ONGAGEMENT comply with data protection requirements?

ONGAGEMENT is currently in the process of certification for ISO 27001, being the international reference standard for the management of Information Security.

Our solution is in line with the assumptions of the recent General Regulations for Data Protection, highlighting the total control that users have over their information (editing/deleting/consulting data) and the existence of protocols for treatment and access to information.

ONGAGEMENT is fully responsible for the program's database as an entity that collects, stores and manages the information.

Any data portability must follow the requirements of the defined protocol.