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Engagement Program for

Professionals

A strategic tool for professionals in the Pharmacy channel, via Web and App.

ONGAGEMENT is an engagement consulting company that operates B2B & B2C engagement programs with an integrated approach of strategy, technology and operational management.

The interaction with the brand is worth points to exchange for prizes.

Benefits

+ Sell-Out recommendation

The professional captures a photo of the invoice in the sales process and submits it to earn points. The more you sell, the more points you earn.

+ Display at the point of sale

Create challenges where professionals are rewarded for submitting photos of their products on the showcase. Promote competition with photo galleries.

+ Training and questionnaires

Launch trainings with the click of a button. Find out the professionals' level of knowledge in real time.

+ Ecological and simplified

Simplify processes. All sell-out campaigns can be carried out in digital format.

Gamification in the ADN

Boost results using gamification techniques: levels; medals; ranking; missions and games.

City skyline

Foto: John Doe

Button

Notas de aniversário

Foto: John Doe

Revista de moda

Foto: John Doe

Linhas embaçadas

Foto: John Doe

What the clients are saying

"The solution that responds to the challenge of interacting with our customer in an increasingly demanding context, with creativity, adaptability and permanent support."

José Cardoso

Business Unit Manager at Alter Group (Nutribén)

"Proactively always looking for new solutions to innovate and create value for the customer, optimizing the technology performance to the maximum."

Joana Ferreira Pinto

Digital Marketing Manager at NAOS group (Bioderma - Esthederm - Etat Pur)

"A highly effective partner that ensures the necessary involvement with pharmacy teams, in a joint development perspective"

José Duarte

Sales Director at URIAGE
& APIVITA

Dashboard

CRM | Statistics | Automated Communication

Get a unified view of the user profile, with real-time statistics and benefit from automated communication via email, SMS, push and popup. Dashboard for integral management of the loyalty program (contents; prizes; engagement dynamics).

What is the investment value?

The collaboration proposal assumes the value of 1.650€/month (by project/by country) or €1,250/month + VAT (if 2 or more countries join this proposal for 2024). Annual billing.

Services included: strategic consulting, full technology features, operational monitoring, reporting (standardized monthly basis), daily support for program users (via chat) and design (graphic adaptation aligned with the program's graphic identity).

The proposal also includes 5,000 users capacity, SMS and pending approval participations (texts/images/invoices validated). Each additional SMS costs €0.09 and each additional user or pending approval participation costs €0.24.

Note: ONGAGEMENT is transparent in its pricing and has no "hidden" values.
What is the budget for prizes?

Each program has its particularities and it is difficult to generalize. However, it is necessary to understand that when awarding points, points represent money (cost of prizes).

The basis of the credited points/required points ratio for a reward must be financially balanced.

Normally, in B2B programs it is common to see a ratio of €20 in sales to €1 in premium (5% of the PVPR).

For greater cost control, you can also choose to define a stock quantity of prizes.

In the awards gallery, you can include branded products, merchandising or digital vouchers (FNAC; Pingo Doce; Galp; SportTV; Uber, among many others).

We also suggest the formulation of specific campaigns to attract registered people or to stimulate involvement, in which there is a direct prize offer.
What is possible to set up?
The basic structure of the website/app adapts to the brand's graphic identity. Despite being a fixed structure, with the advantage of having a user experience validated by thousands of users daily, it allows enormous flexibility in terms of customization of:
- colors
- images
- dynamics
- contents
Here you can see all the possible customisations and their respective dimensions.
Which engagement dynamics are available?

We have more than 20 types of engagement dynamics that can be consulted here.
How long does it take for initial set up and what materials to send?
From the moment the ONGAGEMENT team receives the necessary information, it is able to implement the program within 72 hours.

Required info:
- What are the extra questions in the register (ex: title; Pharmacy ID)
- How do you want access to be made (platform open to registration or limited by invitation)
- Guest point of sale panel
- Definition of initial dynamics
- Sender authorisation for sending communications
Which integrations are possible?

The ONGAGEMENT API is integrated with Zapier to allow automatic synchronisation of information between web apps or to send data to CRM (Salesforce; Microsoft Dynamics; Sugar and others). Additionally, the API supports webhooks and we can implement customisations. Documentation pending request.
How does ONGAGEMENT comply with data protection requirements?

A ONGAGEMENT encontra-se atualmente em procHow does ONGAGEMENT comply with data protection requirements?esso de certificação para ISO 27001, sendo o padrão de referência internacional para a gestão da Segurança da Informação.

A nossa solução está alinhada com os pressupostos da recente Regulamentação Geral para a Proteção de Dados, destacando-se o total controlo que os utilizadores têm sobre a sua informação (edição/eliminação/consulta de dados) e existência de protocolos de tratamento e acesso a informação.

A ONGAGEMENT é total responsável pela base de dados do programa enquanto entidade que recolhe, armazena e gere a informação.

Qualquer portabilidade de dados deve seguir as exigências o protocolo definido.